GM Talks Frankly about 09/10 Year

Aug 04

BrianFrom the General Manager, Newsletters 4 Comments

Difficult Year for the Golf Industry

 

This has been a difficult year for Tourism and for the local golf industry and sadly Palm Meadows, one of our direct competitors, closed their doors after 25 years. By comparison, this year we have again advanced the quality and playability of the golf courses, and shared resources and staff to improve the quality and consistently of service in all areas.

 

Thanks to our Staff

 

We are very proud to have survived the GFC without reducing our very loyal and most trustworthy 95 employees who directly inject 4 million dollars into the local economy. That said we have continuously reviewed our costs and prices and compared them to others on the coast to maintain market dominance despite this putting additional pressure on us to achieve cost controls.

 

Infrastructure, Investment and Improvements : 

 

Fire control communication systems replacment, Cool rooms reticulation replacement Batteries across the fleet of golf carts replaced, Extention our Liquor License hours, Monthly payment schemes for members, Specials/promotional activities on line,

Golf range improved, New turf nursery, Aquatic weed reduction in the lakes, New outdoor furniture,

 

Business Strategies

 

  • promoted sponsorship opportunities with our local clubs membership bases
  • We have formed alliances with various industry partners and cooperate in joint marketing activities with Go Golfing, Australasian Golf Academy, Sensational Golf Tours, Radisson Hotel Resort, Royal Pines Resort, Conrad Jupiter’s.       
  • We have implemented new software to develop new visitor business externally. 
  • We have developed special packages that compliment the brand positioning. Eg our Charity and Executive Golf packages.
  • We have maintained and developed a member base in a declining member market.
  • We have developed new membership packages  
  • We are continuing to look for ways to develop our website with online facilities.   
  • We have developed our sales collateral for Weddings and we attend trade exhibitions in the Golf and Wedding markets.
  • We are involved with local organisations including, Commerce QLD, Restaurant Caterers, Central Chamber of Commerce, and Robina School, and others.

 

Finally our staff members are advisors to PGA International Golf institute, The Industry Advisory Board of Tafe, Central Chamber of Commerce Committee Members, Industry advisory council to Bond University and the Gold Coast Sport Task Force.

Welcome to Our New Blog

Jun 23

BrianFrom the General Manager No Comments

Welcome to the first edition Blog Newsletter. From a personal perspective, I am passionate about our team of staff and our Golf Course but frustrated by not being able to provide everyone with regular updated information.  The more I learn and understand about new technology the more inspired I become about the urgency of making important interesting information on our Golf Course available to everyone.

 

At this critical turning point in our evolution we all need to raise our awareness and the Blog newsletter is dedicated to provide some of the lesser known but important snippets of information and well as let everyone know just what we have on offer on a week to week basis at The Colonial.

 

 

   Did you know that you only pay half price green fees when you become a Mega Member ?

 

 

 

It’s an energising process for all of us involved and hopefully easy to read simple concepts presented in an uncomplicated way. I encourage you to read articles you are interested in and even if they are not,  by doing so you might just enjoy the opportunity to find a comfy seat and take some time to have a read.

 

The Colonial Golf Course is an independently owned business.  We do not have the funds for big marketing campaigns, so we largely rely on word of mouth referrals to grow. If you enjoy playing Golf and like what we are about, please tell your friends and loved ones about us and share The Colonial Golf Course experience.

 

Happy Blog reading!

 

From The General Manager June 2010

Jun 03

adminFrom the General Manager, Newsletters , , No Comments

This month we farewell two long serving staff members, Wayne Moore who has been the Robina Woods Mechanic for the past 7 years and is retiring and Lisa Williams who has served on the course maintenance team at The Colonial for 17 years and is moving out West for a change in lifestyle. We wish them both all the best for the future and thank them for their service. In addition to Lisa and Wayne’s positions we are searching for two apprentices, (1x Chef and 1 x Horticulturist). Over the past few months we have tried to ensure that our operations are tightly controlled to avoid any detrimental impact to the course and we have encouraged member feedback to further improve our performance and the quality of the course.

We have immediately reacted to the most recent request to speed up the Robina Woods greens and have taken steps to purchase an electric roller for the first time in the clubs history. We continue to be involved in Interclub Pennant competitions at all levels and we are proud of providing those competitions free Tee times on the golf courses for the duration of each of the events. Unlike most other privately owned resort style Golf Courses we do this to support our business plan to provide the course to members as well as local visitors.

Overall it has been a difficult year and we know that we have a fair way to go in 2010 and I am confident with your continued support and positive input from the interested members we can achieve the optimum mix of member and public services to maintain our fantastic products.