GM Talks Frankly about 09/10 Year

Aug 04

BrianFrom the General Manager, Newsletters 4 Comments

Difficult Year for the Golf Industry

 

This has been a difficult year for Tourism and for the local golf industry and sadly Palm Meadows, one of our direct competitors, closed their doors after 25 years. By comparison, this year we have again advanced the quality and playability of the golf courses, and shared resources and staff to improve the quality and consistently of service in all areas.

 

Thanks to our Staff

 

We are very proud to have survived the GFC without reducing our very loyal and most trustworthy 95 employees who directly inject 4 million dollars into the local economy. That said we have continuously reviewed our costs and prices and compared them to others on the coast to maintain market dominance despite this putting additional pressure on us to achieve cost controls.

 

Infrastructure, Investment and Improvements : 

 

Fire control communication systems replacment, Cool rooms reticulation replacement Batteries across the fleet of golf carts replaced, Extention our Liquor License hours, Monthly payment schemes for members, Specials/promotional activities on line,

Golf range improved, New turf nursery, Aquatic weed reduction in the lakes, New outdoor furniture,

 

Business Strategies

 

  • promoted sponsorship opportunities with our local clubs membership bases
  • We have formed alliances with various industry partners and cooperate in joint marketing activities with Go Golfing, Australasian Golf Academy, Sensational Golf Tours, Radisson Hotel Resort, Royal Pines Resort, Conrad Jupiter’s.       
  • We have implemented new software to develop new visitor business externally. 
  • We have developed special packages that compliment the brand positioning. Eg our Charity and Executive Golf packages.
  • We have maintained and developed a member base in a declining member market.
  • We have developed new membership packages  
  • We are continuing to look for ways to develop our website with online facilities.   
  • We have developed our sales collateral for Weddings and we attend trade exhibitions in the Golf and Wedding markets.
  • We are involved with local organisations including, Commerce QLD, Restaurant Caterers, Central Chamber of Commerce, and Robina School, and others.

 

Finally our staff members are advisors to PGA International Golf institute, The Industry Advisory Board of Tafe, Central Chamber of Commerce Committee Members, Industry advisory council to Bond University and the Gold Coast Sport Task Force.

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